City of Odessa uplifts local businesses with popular social media posts
The photo shows Odessa resident Yoly Vasquez of Yoly’s Famous Salsa stocking up on jalapeños at the grocery store.
She reportedly had an influx of new orders, all because her city posted a brief but powerful story on its Facebook page about her business.
The City of Odessa has been posting numerous brief stories about the interesting people and businesses in the community. Concise, fascinating, and sometimes heartwarming and nostalgic, the posts are getting a lot of attention. Its most recent story featured Odessa native Erica Medina, whose innovation while dealing with a skin condition resulted in the launch of her company Nyxie Soapworks.
Another story covered stay-at-home mom turned business owner JoAnn Carrasco of “JoAnn’s on 5th Flowers.” Previous to that, Michael Ramirez’s The Legendary Barn Door Steakhouse was featured.
The city’s post about Sam Logan, owner of the iconic Endless Horizons records store, amassed over 400 likes on Facebook in a short time. That story inspired our story in Permian Proud, which further spread the good word about Logan’s business.
We also couldn’t help but highlight another City of Odessa Facebook post about Melody Herrera, known for painting wonderous scenes on a window of her home daily during the Christmas and Halloween holidays.
Yoly Vasquez says the story the city published on her business caused a spike in orders for her famous salsa, prompting “tears of happiness.” Her story is both heartbreaking and inspiring: In 2021, she lost her husband to COVID and, two weeks later, her son to cancer. They both loved her salsa, so she started her small business as a way to honor them, according to the city’s report. In the wake of that story, the city said a local TV station planned to interview Vasquez.
“That’s the goal of our local leaders who wanted to approach City Communications in a different way,” the city states. “Our hope is to inspire you with all the AMAZING people and places in our city! There is so much GOOD!”
The city doesn’t stop short of highlighting businesses. On its Facebook page, you’ll also get to know city employees, community leaders, local members of the military and others who make the city proud.
Don’t miss these great stories! Follow the City of Odessa’s Facebook page here.
Here are snippets of some of the recent individuals highlighted by the city: