Image courtesy of the Midland RockHounds.

RockHounds debut ‘Midland Amigos’ in 2024

The RockHounds are introducing their fans to the new Midland Amigos.

It’s the new identity and image for the franchise’s participation in Minor League Baseball’s Copa de la Diversión program, which aims to expand the outreach of baseball to the Hispanic community.

The RockHounds joined the Copa program in 2019. The Midland Amigos replaces the team’s previous nickname, Metamoscas de Midessa.

“When we found that no other minor league club was using Amigos as its Copa identity, we jumped at the opportunity,” said RockHounds OVG Hospitality GM Jeff VonHolle.

“Not only does ‘Amigos’ translate to ‘friends’ in English, it’s really a universal term and conveys the message on its own,” he said.

The Midland Amigos logo, designed by Midland-based Flower Mound, features an image of Rocky RockHound wearing a stylish sombrero and is done in sugar skull art, according to the team.

“From the logo to the color scheme, Torch again did a great job in every element,” VonHolle said. “And utilizing Rocky in sugar skull art is not only outstanding artwork, it’s also very appropriate for the Copa theme.”

Copa de la Diversión was initiated by Minor League Baseball beginning with four clubs in 2017. The program quickly expanded to 33 teams in 2018 and to 72 (including the RockHounds / Matamoscas de Midessa) in 2019. Today, more than 90 MiLB clubs take part in the program.

The RockHounds/Amigos will host six Copa de la Diversión nights during 2024 season (see schedule, below).

Listen to this story at 2 pm daily via the Recording Library of West Texas

2024 Copa de la Diversión Nights

Friday, April 26

Amigos Scarves

Saturday, April 27

Postgame Fireworks

Thursday, May 30

Thirsty Thursday

Tuesday, June 4

Amigos Player Posters

Friday, July 26

Rocky Low Rider Bobbleheads

Friday, August 23

Three Amigos T-Shirts